"SUCCESS MANTRA" # 138

TOPIC:  DECISION MAKING

QUESTIONS TO CLARIFY YOUR MOTIVES

PROTO-DECISION-MAKING QUESTIONS

Before starting to make a decision it is necessary to think through a few points to place the decision in context and frame the process:

● How should this decision be made - what is the most appropriate forum or

mechanism: - Solely?

- In groups?

- Who should be involved?

● Has it been made before - if so, what were the outcomes or lessons?

● Does it affect other decisions - if so, how?

● Does it need to be taken at all - is it redundant?

● What is the urgency/timing - when does it need to be made?

● To get a different perspective, consider how someone else would handle it. For example, in a business context how would your main competitor handle the issue?

● Where should the greater emphasis be placed in the process (data gathering, analysis, consultation, communication, etc)?

OBJECTIVES: 

FUNDAMENTAL VS MEANS

It is important to understand the difference between fundamental objectives and subsidiary objectives (often called means objectives) - things you must achieve on the way to your fundamental objectives.

For example, a personal objective might be to enjoy a very good

lifestyle later on in life. This could be supported by subsidiary objectives:

·         obtain adequate qualifications

·         find a well-paid job

·         buy a ski chalet

·         build a good pension fund

·         retire at 55 etc.

It is vital that fundamental objectives be used to drive the decision-making process. Subsidiary objectives should only be considered when they enhance achievement of the fundamental objective

QUESTIONS TO CLARIFY YOUR MOTIVES

Ask yourself:

● Is the objective clear?

● Have all options been identified?

● Has data been gathered to support the analysis?

● Has the analysis been carried out and a brief prepared? 

The brief should explain:

- the impact from each option

- the risk of the option

- the likelihood of the risk occurring

- the cost of doing it

- the implications of not doing it

- timing

Unless you have the answers to these questions then you will not be clear as to why you are making the decision. Therefore, you cannot hope to make the right one, nor to understand the real drivers of the need to make the decision.

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