"SUCCESS MANTRA" # 125

TOPIC: STRATEGY

  CRITICAL LEARNING POINTS TO ACHIEVE STRATEGIC GOALS & TARGETS

 (BY NEIL RUSSELL-JONES)

•     Be totally clear as to the vision
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•     Understand your markets and offering, as well as the competition and trends
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•     Be clear about your offering and draw up your competitive strategy for chosen segments.
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•     Do not compete where you can’t make money!
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•     Ensure that the support functions have clear goals that are aligned to strategic goals, and resources and management necessary to achieve them
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•     Put in place clear targets to measure progress towards goals
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•     Be flexible to changes in markets
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•     Add value to all groups of stakeholders – relative to their importance

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